Privacy Policy
Last updated: May 2026
Introduction
Love to Ride Ltd ("Love to Ride", "we", "our", or "us") operates the Love to Ride Schools platform.
This Privacy Policy explains what information we collect, how we use it, and how we protect it.
The Schools platform has been designed to minimise the collection of personal information, especially information relating to children.
What we do not collect
The Love to Ride Schools platform is designed so that children do not create accounts and do not provide personal information directly to us.
We do not collect:
- student names
- student email addresses
- student accounts
- GPS or route tracking data
- home addresses
- individual trip histories
- photos or uploaded files from students
- messaging or social content from students
What information we collect
Teacher and administrator information
If teachers or school administrators interact with the platform, we may collect:
- name
- email address
- school affiliation
This information is used to:
- administer the platform
- communicate about challenges or activities
- provide support
- improve the service
School activity data
Schools and teachers may submit aggregate activity information such as:
- class participation totals
- transport mode counts
- school challenge statistics
- leaderboard results
For example: "16 students cycled and 5 walked in Year 4B on 12 July"
This information is aggregated and is not intended to identify individual children.
Public information
The Schools platform may publish:
- school names
- class names
- challenge rankings
- aggregate participation statistics
- challenge results
This information may appear:
- on public leaderboards
- in reports
- on websites
- in promotional materials
- in reports shared with councils, governments, funders, or programme partners
We do not intentionally publish personally identifiable information about children.
Teachers and schools are responsible for ensuring that class names and submitted content do not contain personal or sensitive information.
Cookies and analytics
We may use cookies and similar technologies to:
- operate the platform
- improve performance
- understand platform usage
- support analytics and future service improvements
Where required by law, we will ask for consent before using non-essential cookies or analytics technologies.
You can control cookies through your browser settings and cookie preferences.
Marketing communications
We may offer optional marketing communications relating to Love to Ride programmes, activities, or updates.
Marketing communications are opt-in only and recipients can unsubscribe at any time.
We do not knowingly market directly to children through the Schools platform.
Third-party services
We use trusted third-party providers to help operate the platform, including:
- hosting and infrastructure providers
- authentication providers such as Google
- analytics and communication providers
These providers may process information on our behalf and are required to protect it appropriately.
International use
The Schools platform may be used internationally, including in:
- the United Kingdom
- the European Union
- the United States
- Australia
- New Zealand
Information may be processed or stored in countries outside your own jurisdiction. Where required, we take reasonable steps to ensure appropriate safeguards are in place.
Data retention
We retain information only for as long as reasonably necessary to:
- operate the platform
- provide reporting
- comply with legal obligations
- resolve disputes
- improve services
We may retain anonymised or aggregate statistical information indefinitely.
Your rights
Depending on your location, you may have rights relating to your personal information, including the right to:
- access information we hold about you
- request correction
- request deletion
- object to certain processing
- withdraw consent where applicable
To make a request, contact us using the details below.